CEO & Lead Trainer

James Coomber
Founder of NET & PrAiS

Business degree from SAIT Polytech, Calgary. International sales & public speaking across America, England, Australia, and Vietnam. 5+ years shaping English education and AI solutions in Vietnam.

James Coomber
James Coomber
CEO / Lead Trainer
Education
SAIT Polytech
Focus
EdTech + AI
Experience
10+ Years
Base
Vietnam
The Story

From Calgary to the World

A journey through business, sales, recruitment, education, and AI — forged across four continents.

The Foundation

Grew up in a traditional Christian household and was heavily involved in youth programs. Learned at a very young age how to communicate and work with children of all ages — a skill that would define the next decade of my career.

SAIT Polytech & The Business Edge

Earned a degree in Business from SAIT Polytech in Calgary. After graduating, went into commercial insurance, then into marketing for a Thai Vegan operation — mastering the art of sales and public speaking in my home country.

America → England → Australia → Vietnam

Extensive sales and public speaking training across America, England, Australia, and Vietnam. Moved to England to continue in life insurance, which led to a year in Australia managing recruiting for an Israeli company providing cutting-edge tech to Aussie farms.

The Recruiter & Team Builder

Professional recruiter and team builder across moderators, cyber security, marketing, and dev teams. Grew investor community from 5 to 20,000. Launched 4 tokens, bringing in over $20 million in investment through a unique marketing strategy of paying investors to spread the project — versus pump-and-dump influencers.

Les Brown & The Stage

Personally selected in my early 20s to be part of one of the world's top motivational speakers, Les Brown. This is where I honed the voice and presence that would later captivate thousands of students.

Vietnam & The Classroom

5 years teaching experience in Vietnam, with thousands of students ranging from 1 year old to 70. Trained in Montessori methods, Cambridge, and taught IELTS to grade 12 for 3 years.

The Founder

Founded NET (Natural English Training) and PrAiS (Phoenix Rising Ai Solutions). NET delivers English mastery through the Tiger Protocol. PrAiS builds gaming, corporate workflow solutions, and chatbots with memories 1000X longer than Gemini and GPT chatbots.

The Methodology

The Tiger Protocol

Natural English Training isn't a method — it's a complete identity shift.

The 60% Rule

The 60% Rule

Comprehensible Input. The brain learns language fastest when it naturally understands ~60% of what it hears. YouTube. Podcasts. Context. This is how you bypass the dictionary and unlock real fluency.

Tiger Protocol vs Grammar Prison

Tiger Protocol vs Grammar Prison

Traditional centers force Grammar First — creating fear, hesitation, and translation lag. NET unlocks Tiger Mode: confident, high-velocity, room-ownership. Listen → Understand → Speak. Real-time pattern recognition. Zero-judgment zone.

You are not broken

You Are Not Broken

The traditional educational method was a mechanical failure. We do not teach grammar rules. We unlock permission. Grammar First = Fear First. We sell the psychological identity shift required to own the room.

Diagnostic Matrix

NET Architecture

Real-time Pattern Recognition. AI + PET Infrastructure. Local Lakeview Networking. 80% NET Guaranteed Success Rate vs 30% industry average. This is not a class. This is a system.

Phoenix Rising Codex

The Phoenix Rising Codex

Master Playbook: Pedagogy, Infrastructure, and the Tiger Protocol. The Lie: traditional education forces Grammar First. The Truth: You are not broken. The Law: confident velocity beats accurate grammar every single time.

AI Solutions

PrAiS — Phoenix Rising

AI solutions that remember. Gaming. Corporate workflows. Chatbots with 1000X longer memory than Gemini and GPT.

Gaming
Interactive Experiences
Corporate
Workflow Solutions
1000X
Longer Memory
AI Native
Built Different

PrAiS isn't just another AI wrapper. We're building gaming, corporate workflow solutions, and chat bots that are built to have memories 1000X longer than the increasingly useless Gemini and GPT chatbots. The future isn't about bigger models — it's about smarter architecture.

Get In Touch

Let's Connect

Whether you're a student, investor, or partner — the door is open.